Published on Sep 05, 2023
Email Flyer is an online marketing system. It promote advertise and sell products through internet mailing. Send e-mail with the purpose of acquiring new customers or convincing old customers to buy something immediately. Money simply travels up the chain some levels of users get commission. Those who want to market the product either a Company or Individual will contact the Administrator for marketing.
The administrator will register the client with the details given by them. Once the client is registered, the product can be registered based on the client request. Only after launching the product which is registered, it will be available for email marketing. The product details are send to different users in random. The users will get the product details in mail they can buy the product if they are interested or can either forward the product to other users, but only after being a member of Email Flyer.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to different users. In its broadest sense, every e-mail send to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in e-mails sent by other companies to their customers.
Emails that are being sent on the Internet.
Uniqueness in Email Marketing
Email marketing offers a number of advantages over traditional forms of direct marketing:
Greater speed — E-mail is probably the fastest way to reach your prospects and customers. It reaches recipients much quicker than postal mail, print advertising, catalogs or other forms of marketing. In addition, there is much less production time required to create an e-mail campaign than a print campaign. There may be very little elapsed time between developing a campaign, executing it and seeing results. E-mail is not only well suited for pre-planned campaigns, it is a powerful tactic for short-term opportunities arising throughout the year.
Cost effective — E-mail marketing is typically cheaper than print marketing. This is absolutely the case when doing your e-mail in-house. And while some rented e-mail prospect lists cost more per name than postal lists, the money you save on production, printing and postage can more than offset the cost of lists.
Easier to test different messages and offers — With e-mail you can easily test different subject lines, different messages and different offers because few production resources are required. You can segment your lists and put different text in for each group. Or you can try several different layouts by simply moving a few elements around in HTML.
Immediate results — Most e-mail services and software programs allow you to easily track the results of a campaign, almost from the minute you send it out. Reports can tell you who opens the e-mail, what links are clicked, what messages were not delivered, which creative or offer gets the best response and other information. This type of data is extremely valuable when refining your campaign.
Benefits for Consumers through Email Marketing
The ability to purchase products and services over the Internet provides an attractive alternative to conventional shopping practices. Internet shoppers can research and buy products and services online according to their individual schedules. The Internet offers consumers the convenience of being able to shop 24 hours a day, seven days a week, and in the privacy of their own homes, for products and services from around the world.
The Internet puts comparison shopping at a consumer's fingertips. Studies have demonstrated that products in certain retail categories, especially mid-to-high-priced commodity-oriented items, sell for lower prices online than in traditional stores.
Purchasing products and services over the Internet offers consumers the opportunity to find a much broader and deeper selection of items.
Purchasing on the Internet provides consumers with the opportunity to customize products to their individual needs or desires. A good example is the Dell Computer Internet site that allows shoppers to custom build their own computer hardware and software configurations. In addition to consumers being able to select exactly what they want, retailers also benefit by custom building or ordering products, thus optimizing their inventory management practices.
Many consumers use the Internet as a source of product information before they buy, even if they don't actually make a purchase on the Internet. The Internet provides retailers with a low-cost distribution channel for disseminating all types of business information. As a result, Internet consumers are often able to access information that would not otherwise be available to them.
In a recent survey of consumers who have made a purchase using the Internet, 25% stated that they purchase on the Internet because it is more fun than traditional shopping. This ranked as the fourth most popular reason, behind convenience, selection, and price. In addition, the use of multimedia technology, and the novelty of discovering a new way of doing things are unique qualities that make shopping on the Internet a unique experience.
The Internet serves as a communication tool between consumers and retailers, through the use of e-mail, or other online feedback mechanisms. With Internet retailing this dialogue does not need to stop at the end of the transaction or even at the time of product delivery. These feedback mechanisms allow a retailer to maintain an ongoing dialogue with consumers in order, among other things, to ensure that they are fully satisfied with their purchase.
Advantages of Proposed System
Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
Return on investment has proven to be high when done properly and e-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
It is instant, as opposed to a mailed advertisement; an e-mail arrives in a few seconds or minutes.
It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
Over half of Internet users check or send e-mail on a typical day.
Specific types of interaction with messages can trigger other messages to be automatically delivered.
Highlights of the Project
The project was successfully completed within the time span allotted. Every effort has been made to present the system in more user friendly manner. All the activities provide a feeling like an easy walk over to the user who is interfacing with the system. All the disadvantages of the existing system have been overcome using the present system of “Email Flyer” which has been successfully implemented at clients location. A trial run of the system has been made and is giving good results. The system has been developed in an attractive dialogs fashion and the entire user interface is attractive and user friendly and suits all the necessities laid down by the clients initially. So user with minimum knowledge about the computers and the system can easily work with the system.
The hardware and software requirements for the development phase of our project are:
Software Requirements :
OPERATING SYSTEM : WINDOWS XP
ENVIRONMENT : MICROSOFT .NET FRAME WORK
FRONT END : ASP .NET
SERVER SIDE SCRIPTING : VB.NET
BACKEND : MICROSOFT SQL SERVER 2000
BROWSER : INTERNET EXPLORER 6.0
Hardware Requirements :
PROCESSOR : PENTIUM IV CLOCK SPEED : 500 MHZ
SYSTEM BUS : 32 BIT
RAM : 512 MB
HDD : 40 GB
MONITOR : SVGA COLOR
KEY BOARD : 108 KEYS
MOUSE : LOGITECH
FDD : 1.44 MB